From Pica to Pie: How Food & Design Intersect
Those who engage in the art of cooking know that creating with food is like working on a design project. After all, similar challenges crop up in culinary and creative spaces alike. Need an example? For starters, both food-service and design jobs require extreme attention to detail and can, sometimes, involve working with an insatiable client.
Still, wondering how food relates to design and vice versa? That’s okay, just keep scrolling.
In this post, we’ll explain how the culinary and creative industries intersect, what food design is, what design jobs you’ll see in the food industry, and we’ll even include a resource for FREE stock photography.
So, is food actually related to design?
The short answer is yes! From creative professionals who specialize in food packaging design to digital marketing materials for food products; these industries will always be interdependent. So, if you’re a product or graphic designer, you might just land an opportunity to beef up a food business brand.
Do you work outside of those design disciplines, but have a desire to work with food? There’s good news! When it comes to creating cuisine; there are plenty of food design jobs to go around!
What is food design, exactly?
According to experts1 on culinary innovation, it can be defined as “a design discipline concerned with everything around food and the act of eating.“
Those looking to break into this industry should keep in mind that the term, food design, can be applied, generically, to describe the work of any food-focused creative professional. Likewise, the term food designer is generic as well and is, often, used interchangeably with food stylists.
The lingo can take some time to get used to, but if you’re a designer, who happens to be a foodie, this field may be perfect for you.
Are there really jobs for designers in this industry?
Absolutely! Design-focused jobs, in the food services industry, vary depending on the company. But, generally speaking, there are plenty of opportunities to feast your eyes on.
In the shortlist below, we’ve included some of the job titles that designers can expect to see in the food and beverage industry:
- Food Designer
- Graphic Designer
- Food Stylist
- Product Designer
- Restaurant Designer
- Food & Beverage Design Lead
- Packaging Designer
- UI/UX Designer
- Food Service Designer
- Design Strategist
- Digital Content Designer
Don’t see your design discipline listed above? Don’t worry. Remember that restaurants, delivery apps, nonprofit soup kitchens, coffee shops, and private chefs all rely on design professionals to build their brands.
Whether you’re looking for a photo of carrots to add custom typography to or need a photo for your client’s social media profile; stock photography can aid food design. Looking for something delicious to post on your design blog? Or, perhaps, your client requested an image of a five-star steak?
No matter what you’re looking for, when it comes to food images, FoodieFactor should be your number one resource! Why? Well, you can download delicious images that come with a peace-of-mind CC0 license.
- “Food Innovation: Food Design Thinking.” Fdt, https://www.fooddesignthinking.org