Job Description The email developer will work with Greentech Media’s digital marketing team to build fully responsive email campaigns on a per-project basis.
This role includes coding responsive HTML emails, building template-based emails, and working with the team to ensure email are dynamic, efficiently coded, and render correctly across all email clients.
Build and test simple to highl- advanced promotional and transactional one-time and triggered email campaigns.
Ensure the quality of all work product by proofing, testing links, checking rendering, versions and personalization if applicable.
Collaborate with designers and various stakeholders to create HTML emails.
Utilize Photoshop and Sketch to extract image assets from completed designs.
Troubleshoot rendering errors and adjust problematic code as needed.
Use responsive coding for mobile optimization, and leverage Litmus services to test assets across multiple browsers and email clients.
Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM, CASL laws and privacy laws.
Required Skills and Qualifications:
2+ years of HTML + CSS coding experience.
Experience in front end coding supporting Marketing initiatives and specifically coding email “from scratch” using HTML, CSS.
Strong email-specific UI, UX and interaction design skills and established familiarity with capabilities and limitations of responsive email design.
Knowledge of typical email-rendering bugs and workarounds with experience testing and troubleshooting across multiple browsers, email clients and devices (with Litmus or similar QA program) to ensure consistent renderings.
·Understanding of responsive table structures and the nuances of email development.
·Results-driven with exceptional detail and knowledge around email testing metrics.
Experience with Google Analytics is desirable.
Experience with Photoshop.
Experience with Sketch.
Experience with Movable Ink is desirable.
Hands-on experience in CRM/Email Marketing preferred.