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Digital Advertising Manager


– Accepting applications

Your Role:

Tenable is seeking a Digital Advertising Manager to join our ecommerce and digital marketing team. This role is responsible for managing multiple digital marketing platforms, including Google AdWords, Bing AdCenter, and LinkedIn Ads. This contributor will work with internal stakeholders to shape the digital marketing plan through media trends and insights and enhance page conversions and overall website optimization to achieve Tenable’s business objectives. Candidates must be prepared for a fast-paced environment and be comfortable making decisions.

Your Opportunity:

  • Work with paid search (SEM) platforms like Google, Bing, Yahoo, and Baidu
  • Manage advertising on LinkedIn Ads, SpyFu, BuzzSumo, TradeDesk, and Moz
  • Perform keyword research, keyword management, and bid management
  • Build and test outbound audiences (e.g. interest, in market, direct placement)
  • Build and test retargeting audiences (e.g. product page specific traffic, all prospect traffic)
  • Design outbound and retargeting video ads on Youtube
  • Manage social media advertising through LinkedIn sponsored content, text ads, and inmail
  • Execute account based targeting on social media
  • Deploy events and goals based on data gathered from web analytics
  • Create segments for retargeting 

What you’ll need:

  • 4+ years of web and digital marketing experience
  • Live, breathe, and love data, with the ability to derive insights from data, and provide compelling recommendations to key stakeholders and executives
  • Deep knowledge and previous use of tools such as Google Analytics, Omniture Site Catalyst, Eloqua, and SalesForce
  • Successful track record of providing strategic web and digital recommendations that move the business forward
  • Experience with content, display networks and exchanges are a plus
  • Google Analytics/Adwords Certification is a plus
  • Ability to tell a story with data
  • Ability to build rapport with cross-functional teams
  • Bachelor’s degree or equivalent required

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.

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