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User Engagement Manager

Details

– Accepting applications

Flocabulary, a rapidly growing edtech company that uses music and technology to drive student engagement, is looking for a User Engagement Manager to manage and optimize our communications with our users across all channels, with an emphasis on in-app and email.

Who You Are:

You are a highly analytical marketer who has demonstrated success optimizing conversion rates utilizing multiple channels, including automated email nurturing, newsletters, and in-app messaging. You’re self-driven, always questioning, and biased toward iteration and experimentation. You have an excellent eye for detail and the organizational skills to manage complex projects. You want to make meaningful contributions to an organization committed to making students’ and teachers’ lives better.

Position Overview:

In collaboration with and reporting to the Senior Director of Marketing, the User Engagement Manager (UEM) will own our marketing channels to our existing and lapsed user base. These include email nurturing, segmented newsletters, and in-app messaging. Key KPIs include product usage, weekly/daily average users, customer satisfaction, and logo renewal rate. The UEM will relentlessly focus on understanding what makes our users engage successfully with our product, running experiments and utilizing A/B testing to ground our communication strategies in data. The UEM will interface regularly with the Product, Customer Success, Sales, and Marketing organizations.

Responsibilities:

  • Own and optimize user engagement by developing and executing strategies to drive consistent and high quality usage of our product by teachers in the classroom.
  • Develop the optimal experience for our customer lifecycle, including onboarding, engagement, and retention/winback programs
  • Identify which key marketing tactics correlate best with product usage by designing and carrying out tests and analyses
  • Utilize in-app messaging and automated email platforms (e.g., Intercom, HubSpot) to deliver and optimize targeted messaging and nurturing campaigns, focusing on drivers of in-app user behaviors, open rates and click throughs
  • Write user facing copy for in-app and email communications
  • Identify gaps and opportunities in our communications with our customers
  • Partner closely with our Revenue Operations team to optimize organization of CRM contacts in order to drive more targeted and segmented campaigns to our customers
  • Partner closely with Product Marketing to organize thematic campaigns and related copy to educate our users about new features and optimal in-classroom use cases
  • Build and maintain relationships with internal business partners (Product, Engineering, Content, Sales, Customer Success) and work effectively in a heavily cross functional, fast-paced environment
  • Travel as needed for focus groups, conferences, events, and school visits to inform strategy

REQUIREMENTS

  • 2-3 years of relevant quantitative marketing experience preferably in ed tech or a SaaS company
  • Strong data analysis skills, including facility in a variety of analytics tools (e.g., Excel, SQL)
  • Experience and fluency with Salesforce.com, Hubspot, Intercom, and other marketing automation apps strongly preferred
  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
  • Passion for education and the needs of diverse K12 learners
  • Outstanding team player with proven leadership skills

BENEFITS

Some benefits and perks of working at Flocabulary

  • Competitive salary
  • Fully paid medical, vision, and dental insurance for full time employees and employer contribution toward dependent care
  • Employer paid Health Savings Account (HSA) to offset the deductible
  • Flexible time off and parental leave policies
  • Retirement savings plan (401k) with partial company match
  • Health & wellness stipend
  • Weekly company sponsored workouts by the water
  • Quarterly team outings
  • Dynamic office in Dumbo, Brooklyn (with views of the skyline and easy access to the waterfront)

Benefits & Perks

  • Competitive salary
  • Fully paid medical, vision, and dental insurance for full time employees and employer contribution toward dependent care
  • Company stock options
  • Flexible time off and parental leave policies
  • Retirement savings plan (401k) with partial company match
  • Health & wellness stipend
  • Office in Dumbo means easy access to our roofdeck, parks and waterfront with postcard views

Job Perks

—Company paid medical, dental and vision healthcare —401-k with partial company match —Parental Leave —Generous paid time off —Monthly catered lunches —Unlimited snacks and Brooklyn Roasting Coffee —Weekly Happy Hours —Weekly company sponsored workouts by the water —Quarterly team events —Offsite teambuilding and strategy sessions —Wellness stipend —New office in Dumbo, steps from Brooklyn Bridge Park —Bike storage

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