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Brand Assets

Official artwork, logos, and trademarks for the Authentic® brand of products.

Download all assets

EPS / PNG (976 KB)

Authentic Jobs

Authentic Jobs® dark on light

Authentic Jobs

Authentic Jobs® light on dark

Authentic Jobs

Authentic Jobs® monochrome

Authentic Jobs

Jobs mark

Authentic Pros

Authentic Pros® dark on light

Authentic Pros

Authentic Pros® light on dark

Authentic Pros

Authentic Pros® monochrome

Authentic Pros

Pros mark

Come in We're Hiring

“Come in We’re Hiring” signage

Come In We’re Hiring® has been a part of our brand nearly since the beginning. It’s based on the popular storefront sign “Come In We’re Open”, which has been in existence for several decades (origin unknown).


Colors and hex values for our products and brands.

  • #30ace2
    Jobs #30ace2
  • #8ea239
    Pros #8ea239
  • #cd1414
    Hiring #cd1414
  • #e98210
    Full-time #e98210
  • #0b71a2
    Contract #0b71a2
  • #6946ff
    Part-time #6946ff
  • #9aaa00
    Freelance #9aaa00
  • #2cbb91
    Moonlighting #2cbb91
  • #b65498
    Internship #b65498
  • #f8f8f8
    Text #f8f8f8
  • #888888
    Text #888888
  • #222222
    Text #222222


We use the Source Sans Pro and Freight Text Pro font families.

Down the Rabbit-Hole

Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, ‘and what is the use of a book,’ thought Alice ‘without pictures or conversations?’

So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.

There was nothing so very remarkable in that; nor did Alice think it so very much out of the way to hear the Rabbit say to itself, ‘Oh dear! Oh dear! I shall be late!’ (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but when the Rabbit actually took a watch out of its waistcoat-pocket, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field…

The Pool of Tears

Poor Alice! It was as much as she could do, lying down on one side, to look through into the garden with one eye; but to get through was more hopeless than ever: she sat down and began to cry again.

‘You ought to be ashamed of yourself,’ said Alice, ‘a great girl like you,’ (she might well say this), ‘to go on crying in this way! Stop this moment, I tell you!’ But she went on all the same, shedding gallons of tears, until there was a large pool all round her, about four inches deep and reaching half down the hall.

After a time she heard a little pattering of feet in the distance, and she hastily dried her eyes to see what was coming. It was the White Rabbit returning, splendidly dressed, with a pair of white kid gloves in one hand and a large fan in the other: he came trotting along in a great hurry, muttering to himself as he came, ‘Oh! the Duchess, the Duchess! Oh! won't she be savage if I've kept her waiting!’ Alice felt so desperate that she was ready to ask help of any one; so, when the Rabbit came near her, she began, in a low, timid voice, ‘If you please, sir—’ The Rabbit started violently, dropped the white kid gloves and the fan, and skurried away into the darkness as hard as he could go.

Excerpts from Alice’s Adventures in Wonderland.